The brand name O-Thala derives from the last letter in the old Nordic runes and refers to the returning to your ancestral home. This can be understood in many ways, but the meaning that inspired me to use this old rune to represent the brand is the journey that Othala also stands for.
In this time we talk about finding ourselves, we travel the world, we travel in our own inner universe all with the goal of finding ourselves. Othala symbolize this journey, it is both our starting point, the journey and our ending point. The past and the future in one.
At the beginning of our journey we have our ancestrial and cultural heritage and while this is what you will still find at the end of your journey at this time you will have become part of it.
Othala – we inherit ourselves, and we become part of our own cultural heritage.